"The hardest choices are not between good and bad. They are between differing outcomes which appear to have equal merit"

Often seen in media or other sources of information. Editors often are put in a position where they must decide that if a topic is deemed fair or not. Their job is to make sure that they stay on mutual sides no matter what personal opinion. Even as you satisfy the public's thirst for gossip, you must still respect the subjects. Protect the privacy of the interviewed, leave their information unknown if requested, make sure peace is sustained. Although this is the expected thing in media, very few editors are actually able to "pull it off". Most of the time the artical will still turn out at least somewhat biased and missing information.